![]() ![]() Facing up to the story Moss narrates is invaluable if we are to have any informed debate about what we eat. This is a tough book to read if you are a marketer to be frank, it's a tough book to read if you eat anything other than food grown in your back garden. The two questions for marketers are how much are we to blame, and what are we going to do about it? In that context alone Salt, Sugar, Fat by Michael Moss is not to be missed. ![]() ![]() Obesity here, like there, is on the rampage. The days of Brits looking askance at the rest of the world as XXXL are long gone. Our host for the evening, I soon learned, had once shared the same cruel and unusual predilection. I thought this was just our student humour, until many years later at a house party I came across a similar photo montage of one skinny Brit standing next to a galaxy of supersized, unaware Americans. One of our favourite pastimes as we toured that great nation was unobtrusively sneaking up on the fattest people we came across, and surreptitiously having our picture taken with them. ![]() Many years ago, when I was a callow, insensitive youth, my brother and I went on a month-long tour of the US. ![]()
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